Creativity is not a rare ability. It is not difficult to access. It is a fundamental aspect of being human.
Creativity Is our birthright And it's for all of us.
— Rick Rubin
We help brands cultivate their authentic voice.
Not louder. Not more. The voice that's already yours — produced with enough consistency that audiences, and the AI systems they now ask, come to trust it.
Origin
We built the machine to run our own shows first.
I Hear Everything started the way good infrastructure usually does — out of necessity. Benjamin Shapiro left business development at eBay, built a marketing practice, and launched the MarTech Podcast in 2018, then the daily Voices of Search. Two shows, an always-on publishing cadence, and one person at the center of all of it.
He became the bottleneck. So instead of hiring his way out, he built the system out — PodcastOS, the production infrastructure underneath, assembled one real problem at a time. Nothing in it was designed to be sold; every part exists because a show needed it.
Sixteen shows and ten million downloads later, that same system runs every show we produce — always-on, not one-and-done — and now it runs them for brands, too.
We built it to run our own network without losing our minds.
— Benjamin Shapiro
What we do
One engine. Three ways to run on it.
Whether you need a media presence built for you or the infrastructure to scale your own, it's the same system underneath.
Production
Full-service show production — strategy, booking, recording, editing, publishing, distribution. Your outsourced media arm; you approve and share.
Infrastructure
The production system itself, licensable — PodcastOS, the backend that lets a producer run many shows without adding headcount.
Consulting
Advisory for creators and producers putting strategy and automation into their own production operations.
All three run on the same engine
The team
A small team runs a large operation.
We built it for ourselves first. The people who run your media are the people who built the system.
Benjamin Shapiro
Founder & CEO
Left business development at eBay to build IHE. Brand and marketing strategist; founder and host of the MarTech Podcast and Voices of Search.
Todd Hines
Head of Content Production
Runs content production end to end — the editing, publishing, and distribution that turn a recording into everywhere it should be.
Phil Lanides
Producer
Runs everything before the record light: booking, prep, guests, and the run-of-show that makes every episode land.
The network
The shows are the proof. PodcastOS is our offer.
The system that runs our own network is the one we'd run for you — already proven across years of shows, so your media stays consistent long after the launch energy fades.
One conversation for a complete media strategy.
We interview you, then build your Master Strategy Doc:
- What to record — the shows and segments worth your voice
- Where it publishes — every channel, mapped
- How it earns authority — with audiences, agents, and AI search